PPC Case Study

KV Tarps is an e-commerce company based in the USA. They registered the business in late 2013. KV Tarps has started a new eCommerce store in a very competitive industry, tarps products. 

Recent project

generating leads for property agency company.

About This Project

When KV Tarps (KVTarps) contacted us in December 2020, they knew they were up against some long odds. Their competition began advertising on AdWords in increasing volume, and our client’s ads positions decreased. With higher competition for key search phrases, our client’s account was becoming far more expensive and providing a poor return on their investment.

Website Leads
$ 0
Cost Per Leads
0 %
Convertion Rasio
$ 0
Monthly Budget
Hovenvalley Property Agency
Melbourne - Australia
Service Type
Google Ads
User Convertion

PHASE 1: Opportunity Assessment


  • What is KVTarps vs competitors?
  • Where do the greatest opportunities for improvement exist?
  • How do we retarget the audience?

Once we understood how much revenue KVTarps could gain from PPC, we began our proprietary Performance Audit process to identify the best ways to optimise all their campaigns.


PHASE 2: Performance Audit & Gap Assessment

Next, we rated the KVTarps website against an exhaustive set of performance factors in the following areas:

  • Campaign Goal Setup
  • Keywords Analysis
  • Ads Position Analysis
  • Negative Keywords Analysis
  • Landing Page Optimization
  • Ads Quality score optimisation
  • Bidding method Analysis
  • Remarketing

PHASE 3: Execution & Performance Measurement

We had started work on PPC 

  • Structure the Campaign Correctly
  • Set Up Conversion Tracking
  • Remove Keyword Rot
  • Optimise Campaign Budgets
  • Optimise Ad Copy
  • Create Dynamic Ads

Google ads performance screenshots

Let's talk

We’ve driven over 83,287 leads for clients through social media marketing.

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