KV Tarps is an e-commerce company based in the USA. They registered the business in late 2013. KV Tarps has started a new eCommerce store in a very competitive industry, tarps products.
When KV Tarps (KVTarps) contacted us in December 2020, they knew they were up against some long odds. Their competition began advertising on AdWords in increasing volume, and our client’s ads positions decreased. With higher competition for key search phrases, our client’s account was becoming far more expensive and providing a poor return on their investment.
Once we understood how much revenue KVTarps could gain from PPC, we began our proprietary Performance Audit process to identify the best ways to optimise all their campaigns.
Next, we rated the KVTarps website against an exhaustive set of performance factors in the following areas:
We had started work on PPC
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