PPC Case Study

Indoor Outdoors (https://indooroutdoors.co.uk/) is an ecommerce company based in London, UK. They registered the business in late 2015. Indoor Outdoors has started a brand new eCommerce store in a very competitive industry, Home and Garden products. 

Recent project

generating leads for property agency company.

About This Project

When Indoor Outdoors got in touch with us in June of 2021, they knew they were up against some long odds. Their competition began advertising on AdWords in increasing volume, and our client’s on-page ad positions began decreasing. With higher competition for key search phrases, our client’s account was becoming far more expensive and providing a poor return on their investment.

  • Wrong Bidding Strategy
  • Poor Ads Score
  • Wrong Keywords Implementation 
Indoors outdoors (eCom)
London, UK
Service Type
User Convertion

PHASE 1: Opportunity Assessment

  • What is Indoor Outdoors  vs. competitors?
  • Where do the greatest opportunities for improvement exist?
  • Who will be the Ideal customer?

Once we understood how much revenue Dynamome could gain by SEO, we began our proprietary Performance Audit process to identify the best ways to optimize their site.

PHASE 2: Performance Audit & Gap Assessment


Next we rated Indoor Outdoors website against an exhaustive set of performance factors in the following areas:

  • Content Structure
  • SEO Structure
  • On Page SEO
  • Off Page SEO
  • Local SEO

PHASE 3: Execution & Performance Measurement

After that Dynamome provides us 4 Keywords that they want to rank first within the next 90 days.


Search Volume

Cane Stick


Prime Stick


Sports Crutches


Articulating Cane


PHASE 3: Execution & Performance Measurement

We had started work on our SEO strategy and prioritized the work based on organic search performance.


On Page SEO

  • Title Optimization
  • Meta tags Optimization
  • Meta Description Optimization
  • Image Optimization
  • Content Optimization
  • Keywords Implementation into content
  • Schema 
  • Sitemap
  • Blog content Strategy 

Off page SEO

  • Authority Backlinks
  • Competitors Backlinks Analysis
  • Local Citation

Google ads performance screenshots

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